Build vs Buy Software: What is the Difference?

Both options have limitations and advantages, but how do you understand whether to build or buy before considerable investments are made?

the image metaphorically depicts the choice between building software in-house and buying it from a vendor

The “build vs buy software” dilemma is a pressing challenge in businesses relying heavily on tech. Given the advancements in cloud services, you can find an off-the-shelf solution for almost any business problem. But do you always need to buy? When does it make sense to build your own software?

What is the “buy or build” dilemma?

“Buy or build” is a slang term used to describe the struggle businesses face when they need a new tech solution. They choose between buying a tool from a vendor and building it using internal resources:

  • A hedge fund needs an application for task tracking and knowledge management but can’t find a suitable one on the market. They consider hiring developers to build a custom solution: not just for their business, but also to monetize later.
  • An indie restaurant wants a system to track and manage orders but can’t find one that fits their needs. They decide to develop software on their own.
  • A local government has funds intended for digital transformation. They decide whether to build a new mobility app or buy it from a vendor.

Essentially, “build or buy software” is more than a dilemma; it’s a choice between various options.

In the “buy” group:

  • Purchasing subscription software
  • Acquiring an on-premises version of the necessary software

In the “build” group:

  • Utilizing internal development resources to make an app in-house
  • Recruiting new employees to develop the software internally

There are additional combinations to consider, like:

  • employing a team of external software developers to create a custom app,
  • contracting a no-code software vendor,
  • or building the tech yourself while outsourcing its support.

The challenge is that there’s no universal answer to the question of whether YOU should buy or build. Making this decision demands diligent and thorough research. Even if it may seem that only the gift of prophecy can help :)

In this article, we’ve provided an overview of what you need to know to decide between buying and building. We first consider the pros and cons of each option and then offer a practical guide.

The pros and cons of buying off-the-shelf software

The main advantages of using pre-built software are:

  • Ready-to-go programs. With a vendor, you can enjoy immediate availability after purchase, which is critical for resolving urgent business problems.
  • Lower upfront cost. Especially for small companies with standard configurations, costs are much lower compared to any custom development. Subscription prices vary depending on the industry, use case, and client size, but typically, they are still lower than building something new in-house and spending hundreds of thousands on salaries.
  • Automatic updates and maintenance. Any software requires regular updates, bug fixes, and security patches to remain functional, secure, and relevant over time. If you purchase a ready-made solution, the vendor takes care of this side entirely.

In the meantime, here are the core disadvantages of purchasing software from vendors:

  • Lack of customization options to tailor the software precisely to your needs. Generally speaking, if you develop software yourself, you can cover more specific use cases in its configuration.

And yet, some vendors are more flexible than others!

Our Alloy Software award-winning support team will help you integrate and implement our solution, whatever your requirements. We’re not afraid to promise this because it’s the truth. Moreover, our flexible ITSM workflow can accommodate the changing processes of your growing business. Connect to our sales team if you want to learn more.

Getting back to the disadvantages of buying software from vendors:

  • Costs growing long-term. While there are no significant upfront investments, monthly subscription fees and potential additional costs may accumulate. As we mentioned in our article comparing cloud and on-premises solutions, the subscription pricing model, while initially transparent, can become complex. Providers might employ tactics like charging extra for features that had previously been included in the package. And the per-seat pricing may become less efficient when the team grows. All this leads to more costs over time. If your business model needs a lot of different SaaS applications, you’ll need to put in additional effort to nurture vendor relationships and carefully audit contracts.
  • Dependency on vendor. The vendor’s schedule of updates and support may not always align with your needs. When your solution is hosted in a public cloud, the schedules for updates are normally shared across the cloud, and you can’t adjust them. Hosting in a private cloud implies additional costs.

The pros and cons of building custom software

As for building a custom software solution on your own, here are some considerations regarding its advantages.

The key advantage is that you can customize this solution precisely for your requirements. Here are just a few things that become much easier when you own the product development and support:

  • Integrating with legacy databases and products.
  • Compliance with industry-specific regulations, such as HIPAA.
  • User interface design appealing to your specific target audience.
  • Complete control over security measures.

Having built the needed solution in-house, you have complete control over the areas that matter most to you. Also, many believe that you shouldn’t outsource a solution that creates your competitive advantage.

Here are some drawbacks of building software from scratch:

  • High initial investment. You’ll need to invest both in setting up the system and ongoing maintenance. The cost of launching custom software development can be overwhelming for small companies and startups.
  • Maintenance responsibility. With a custom solution, you’re responsible for updates, repairs, and ongoing maintenance. This includes the costs associated with staffing to resolve bugs, ensure security, and implement enhancements. The more integral the product is to your business processes, the greater the investment required to keep it functional.
  • Longer time-to-market. Unlike pre-built software, which allows you to start using the product immediately after signing the contract, building software requires much more time.

At first glance, it’s tempting to assume that building software gives more control than buying it. However, there’s also the risk of employees changing their plans and departing for another company. And many other risks. Ultimately, whether you’re building an in-house solution or outsourcing, both involve developing relationships with people, whether they’re vendors or full-time employees. It’s not necessarily easier one way or the other.

Build vs Buy: a guide on deciding

Given all that we mentioned above, choosing between building or buying boils down to two steps:

  1. Define your business needs.
  2. And find out whether you can optimally serve these needs with a proprietary, or an off-the-shelf solution.

Pretty simple, huh?

Say it to everyone whose projects failed because of unreliable contractors, poorly defined contract scope, and inadequate coordination.

There’s much more to choosing between buying or building software than only evaluating your business needs. There are plenty of pitfalls on this road.

How can one evaluate a vendor’s reliability when their website is full of promises? How can one account for all expenses in advance, considering that people tend to underestimate the scope of work? How can one predict whether new hires will fit into the team?

We will now describe a possible process for assessing the two options and address potential obstacles at each step:

Step 1: Feature analysis

Step 2: Total cost of ownership analysis

Step 3: Assessing less obvious aspects

Step 4: Gather and make a call

Step 1: Feature analysis

1.1 Define your requirements

Thoroughly describe your specific software needs.

Interview the “business clients,” i.e., the employees who requested the new software solution in the first place.

Evaluating the demand for a new IT solution within a business involves asking the following questions:

  1. What features do you want a new solution to have? Why?
  2. Why did a need for such a solution occur? How had you solved this problem previously?
  3. Do you have a workaround solution for this problem? What are the limitations of this workaround?
  4. Do you have any specific software vendors in mind that might solve this problem?
  5. Etc.

The business clients bear the most valuable insights as to what the desired solution must be like.

Potential pitfalls at this stage include difficulties determining the real business client and the change resistance that the employees might show against the innovation.

Seek guidance for the evaluation process from popular IT management frameworks, such as ITIL, Agile, and Lean Startup.

1.2 Assess the potential of the pre-built software

After evaluating what the desired solution should be like, research and evaluate the features of the off-the-shelf software solutions that claim to meet your needs. Here are some sources of information you could take advantage of at this stage:

  • Vendors’ websites,
  • Vendors’ demos, free trials, and product tours,
  • Review websites and social media reviews.

As you know, in 2024, there’s no such thing as a lack of information about somebody or something. But if you fear information overload, we suggest prioritizing your needs before speaking to vendors. If you understand which features are critical, it’ll be easier for you and the vendor to see if you’re matching.

Potential pitfalls here include situations when vendors promise features that don’t exist or will not be shipped soon. When product and sales teams are async, sales teams might give customers wrong information about available features.

1.3 Conduct a gap analysis

Once you have information on what’s needed and what the market offers, conduct a gap analysis. Compare the features provided by existing tools with your organization’s specific requirements.

Try to answer the following question: What part of my expectations does vendor X cover? It’s likely not 100%. But is it 80% or 60%?

In Step 1, we’re only speaking about assessing the vendor’s potential in terms of its product features.

Once you’ve understood the feature side of the question, let’s proceed to the costs side.

Step 2: Total cost of ownership analysis

Perform a thorough cost-benefit analysis to compare the total cost of ownership (TCO) of building custom software versus purchasing and implementing a tool from a vendor. Consider initial development costs, licensing fees, maintenance, support, and potential scalability. The following table gives an overview of the costs that the company will (+) or will not (-) bear with each of the options:

  • Building
  • Development costs
  • Licensing costs
  • QA and testing
  • Maintenance costs
  • Integration costs
  • Costs of scaling
  • End-user training costs
  • Building
  • +
  • +
  • +
  • +
  • Buying
  • +
  • +
  • +
  • +

Step 3: Consider hidden costs and less obvious limitations

This step might be the most challenging part. Consider the hidden costs and limitations of each of the options.

Here are some factors to consider when opting for a custom solution:

  • Costs of hiring and keeping a team capable of building this specific software,
  • The final product’s time-to-market,
  • The price of the cloud solutions you will use to build this product. You might need access to a special dataset or a special paid service.
  • How this new solution will fit into your current infrastructure.

For buying software, these less obvious factors include:

  • The reliability of the vendor and the quality of their support,
  • The vendor’s policy in case you want to scale: how expensive it will be,
  • How expensive it will be to integrate the app with your specific stack.

As you see, it’s not just a cost-versus-benefits analysis. It is, but on a more complex level.

Step 4: make an informed decision in a stakeholder gathering

Finally, present the results of your analysis to a gathering of stakeholders. By accurately considering all the collected evidence, you can make the right decision!

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Key takeaways

  • The decision to build or buy software requires careful research because each option has advantages and limitations. There is no simple recipe; you can only find out after researching your situation.
  • Factors like cost, customization, maintenance responsibility, and dependency on vendors need to be carefully evaluated. Pre-built solutions can be used immediately and are affordable even for small businesses but lack customization. Custom solutions are more flexible and give more control over security and compliance, but are very expensive.
  • Whatever configuration you choose, you will need to invest time and effort into either maintaining vendor relationships or nurturing the team.
  • When evaluating your business case, keep in mind potential pitfalls and hidden limitations, such as costs of scaling the software, integrating new software to your stack, and vendors’ reliability.

Frequently asked questions

What are some advantages of purchasing pre-built software instead of building it in-house?

The key advantages of purchasing an off-the-shelf solution are low upfront costs, reliable maintenance and support, and the short time needed to start using it.

Why would a company decide to build software themselves instead of buying it?

Building software might be beneficial in the following cases:

  • When the desired software solution is critical for maintaining the company’s competitive advantage,
  • When the company must adhere to strict industry- or country-specific security and compliance standards,
  • When you’ve researched OTS solutions and found that they can’t adequately serve your unique needs, such as unusual integrations, and scale.

Remember that there’s no simple rule for choosing between the two options. Factors such as the company size, software’s purpose, budget, available human resources, and urgency all play a huge role and must be considered when making a choice.

What factors would you consider when making the “build vs buy” decision?

When making the “buy vs build” decision, factors to consider include:

  • Business requirements.
  • Feature set of the available off-the-shelf solutions.
  • The cost overview for both options.
  • Hidden limitations, such as additional hiring costs, the vendor’s reputation, and scalability costs in each of the scenarios.

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